We have said this before: print is not dead…and there’s no better time to highlight that point than the holidays!
During the holiday season, an email inbox full of promotions is all but guaranteed. In our increasingly digital world, it is becoming harder and harder to sift through this massive amount of information. Especially with generations that grew up with more print than technology, print mail is still appreciated and highly effective!
Here are some of the best ways print can benefit you and your business this holiday season:
Direct Mail
No one likes junk emails, but people feel differently about direct mail. In a survey by Epsilon, 59% of US respondents say they enjoy getting mail from brands about new products.
In other words, the power of a high-quality mailing is underestimated in today’s digital world. Flyers, brochures, postcards, and other print mailings can be a great way to advertise your holiday sales and promotions. Cut through the clutter of Black Friday and Cyber Monday emails by reaching your target market via direct mail.
Bonus: Check out our blog on the benefits of direct mail campaigns!
Catalogs
Catalogs are thought to be a thing of the past, but several prominent companies still send them. Even Amazon, the behemoth of online retail, sends a catalog around the holiday season! Uline, one of the most prominent companies in Southeastern Wisconsin, is also known for sending catalogs. If companies like Amazon and Uline still send catalogs, it’s a sign that the practice is still relevant.
In short, an aesthetically-pleasing catalog gives people a sense of nostalgia. Catalogs were a popular way people shopped during the holidays before the internet, and they bring people back to simpler times. That nostalgia of how Christmas “used to be” brings joy and people are more likely to pay attention to your message as a result.
Signage
Nothing says “we’re open!” like an attractive banner or sign at the front of your business. Though websites are now the most important way to attract customers, physical creative displays still warm people’s hearts as they window shop. Especially with the rolling pandemic lockdowns, people are more responsive to brick and mortar displays and signage.
As businesses begin to open up, take the opportunity to wow your customers. Creative signage is a great way to contribute to the holiday ambiance all around the city!
Greeting cards
The holidays are a time where people send more greeting cards than any other time of the year. Looking to send your customers a card to wish them happy holidays? A printed card will always be in fashion for that! Not only will customers appreciate the sentiment, but it will also mean more than dozens of emails from dozens of companies with the same message. A holiday greeting stands out when it’s in its oldest form: a physical card.
These are just a few examples of how print can benefit your business this holiday season. The possibilities are truly endless! Do you have an idea of a print mailing you’d like to send to spread the holiday cheer? We’re up to the challenge if you are!