What makes a printed piece stand out?
With our years of experience, we know what it takes to make your whitepaper, sell sheet, or other printing project stand out. Here are our tips to take your next project up another level!
Up the weight!
Have you ever grabbed a piece of paper and said to yourself, “Wow, this is a really nice piece of paper!” Yes? That is because paper weight matters! Paper thickness is often expressed in the weight in pounds of a ream (500 sheets) of paper in the basic size for that grade. For example, 100# (pound) card stock is thicker than 80# card stock. By upping the paper’s weight, you are making the paper feel more sturdy and higher quality. Now, you don’t need to go crazy with the weight, but bringing the card stock up a notch or two can really go a long way in showing the quality of your piece.
The finish is key
It’s not about how you start, but how you finish. There are a ton of different types of finishes that you can add to your project to make it stand out. Choosing matte, gloss, aqueous, UV, or one of the other types of finishes we offer, allows you to portray a different message to the intended audience. Now don’t worry, you don’t have to make that decision on your own. Our team of experts can help you make the decision that best fits your project. If you are looking for more information about these different types of finishes and what they mean, head on over to our Print Terms Dictionary or just ask!
Use the power of color to your advantage
One of the most common mistakes people make when it comes to their print projects has to do with the colors they choose. Color is such a powerful tool and it has a major impact without us even noticing it. Even the slightest little change in color can make a big difference in how your project is seen and the impression it makes on people.
This is also why having accurate colors is so important. When you send a file to a printer, most of them will just take whatever you give them, including the RGB (red, blue, green) color values. Unfortunately, that is a recipe for disaster when it comes to making sure your project comes out looking exactly like you intended. Instead, we always ask for the CMYK values. CMYK stands for cyan, magenta, yellow, and black and is the basis for how printers place color onto paper. CMYK allows us to make sure your project is on brand and is as impactful as you intended it to be!
Trust the experts!
At the end of the day, we are here to make sure that your project is going to accomplish your goal. So whether you are looking to make a bold statement or communicate a clear message, we know exactly how to help achieve that goal!
We have been helping companies in Racine with their commercial printing needs for over 40 years, and we want to help you too! Contact us today and let our team of experts guide you to the perfect solution.
To us, it’s more than ink on paper!