It’s In Everything We Do.

One of the greatest rewards in our industry is solving our clients’ challenges while producing products that are cost-effective and second to none in quality. With decades of experience building business relationships, our passion is to please you!



About Us

So we’ve said it’s more than ink on paper, but what else is there? With a passion for print and experience that is top in our industry, our team of seasoned professionals seeks to build raving fans every day.

Company History

Econoprint is the evolution of over forty years of fast turnaround commercial printing. Started as Econoprint in Madison, Wisconsin as a small, storefront quick-print shop, soon other storefronts were opened in Madison, Fond du Lac, and Milwaukee. By servicing a growing interest in fast, inexpensive printing and copying services, Econoprint grew into a short-run commercial printer with service centers and production facilities throughout Wisconsin.

In 1989, Econoprint of Racine began as a division of Econoprint of Milwaukee, and soon had three locations.

In 2003, to better service our clientele, which was becoming more corporate and less retail-oriented, we consolidated our three Racine locations into our three-story, downtown production facility.

In 2014, the company became truly locally owned when Mike Hart, Racine native and long-time General Manager of Econoprint of Racine, purchased the company from the previous owner.

In 2021, Mike Hart retired and sold the company to long-time employees Caleb Hart and Adam Olson.

Today, Econoprint of Racine offers a full range of services to cover every aspect of printed communication, from graphic design and prepress through printing, finishing, mailing and fulfillment.

Mission

Econoprint provides fast-turnaround, high-quality printing from design through distribution.

Vision

Econoprint is the leading mid-sized commercial printer servicing Southeastern Wisconsin. Our continued growth is sustained by building long-term partnerships with clients to achieve their business objectives. Our dedicated staff is passionate about their work, providing personalized, consultative customer service and consistently looking for the most innovative and cost effective ways to produce our clients’ projects.

Values

  • Accountability – We accept responsibility for our actions, guaranteeing total customer satisfaction

  • Passion – We are intensely devoted to our work, employees and clients

  • Quality – We strive for excellence in everything we do

  • Teamwork – We work together to achieve common goals, not personal prominence

  • Customer Focus – We are dedicated to understanding our clients’ needs and expectations

  • Integrity – We are honest, respectful and ethical in our relationships with our clients, employees and vendors

  • Family – We are successful because of our employees, therefore we are dedicated to their health and well-being and that of their families


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If you’re an Econoprint customer, we would love to hear about your experience with us!

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