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Printed colors that extend past the edge of a finished page, no margins. Artwork submitted to the printer must include a portion of the image extending beyond the edge of the page, typically by 1/8". A larger size paper is used for printing and is then trimmed to the final size.
Thin lines printed in the margin of the sheet that indicate where the finished product should be trimmed. They are also used to show what part of a photo should be used and what part should be cropped off.
A measure of the resolution or quality of the file image or output process. The higher the dpi, the higher the resolution, the greater the clarity and the higher the quality of the output. (see Resolution)
The non-printed areas around the image area of a page. Unless there is an intentional bleed (see Bleed), a margin of at least 1/4" is usually required.
Resolution is expressed by the number of small dots per inch (DPI) of either light, as in a computer monitor, or ink on a printed page. Some common resolutions:
The process of cutting the printed product to its finished size. The excess that is cut off is also referred to as the trim.
A standard network protocol used to transfer files from one host to another. FTP is often used in print environments to transfer a print job from a private computer to a server, where it is then printed.
JPEG is a commonly used method of compression for photographic and bitmap images.
A universal Adobe Acrobat® portable document format that is entirely independent of the computer operating system used. PDFs can be created and read on PCs or Macs, or any other system.
A file format for storing images, including photographs and line art. The TIFF format is widely supported by publishing, page layout & image-manipulation applications.
A system in which a color image is separated into four different color values by the use of filters and screens. The result is four screens separated by color, which are then printed sequentially with plates with the colored inks cyan, magenta, yellow and black.
A registered name for an ink color matching system used to compare, match and identify specific colors from a wide variety of standard pigments. Includes specific, individual spot colors spread throughout the possible range.
The four ink colors used in 4-color process printing that combine to produce a broad spectrum of color.
A printing method in which an image is sent directly to a printer using digital files, eliminating the need for a printing plate.
A method of mass-production printing in which images on metal plates are transferred to the print media by way of rubber blankets/rollers. This type of printing is known for its high image quality.
A form of digital printing in which elements such as text and graphics can be changed from one piece to the next using information from a database or external file. This is often used for direct marketing, customer relationship management, and advertising.
Open End, Open Side
Accordion Fold, Gate Fold, Double Gate Fold, French Fold, Half Fold, Tri Fold, Z Fold, Double Parallel Fold, Half Fold & Tri Fold
The treated (or untreated) surface quality of a paper that determines paper porosity, finish, light reflectivity, feel and print quality.
There are many types, or "grades", of paper. Common paper grades and basic sheet sizes include:
Paper thickness, often expressed in the weight in pounds of a ream (500 sheets) of paper in the basic size for that grade. For example, 100# (pound) card stock is thicker than 80# card stock.
The printing of new copy on a piece that is already printed, e.g., printing addresses on postcards after the actual cards have been printed.
A printing process in which an object is cut out of paper using a steel rule die. Commonly used to produce door hangers, pocket folders, and tabs.
The molding and reshaping of paper by the use of special metal dies and heat, counter dies and pressure, to produce a raised image on the paper surface.
A straight-line crease pressed into a sheet of paper to allow it to fold easier and more accurately.
Drilling of holes through a stack of paper.
Different methods used to secure loose pages in a book. Examples include spiral binding, coil binding, plastic comb binding, or saddle stitch binding.
Applying thin transparent plastic sheets to both sides of a sheet of paper, providing scuff resistance, waterproofing and durability.
The sorting of mail prior to its delivery to the post office, resulting in lower postage.
USPS technology used to sort and track letters and flats.
Wearing too many hats? The small business model forces you to be a Jack or Jill of all trades, but that doesn't mean you have time to memorize all the print terms to get you though your next project.
Thank you for the superb customer service in 2017. We received the last shipment of our brochures today and they look great, as always. I appreciate your patience, as well as the periodic check-ins during the year. It is always a pleasure working with staff at Econoprint.
Econoprint did a wonderful job on very short notice and had an amazing turnaround time. Communication was always quick and consistent. They were so much better than anyone else we receive quotes and samples from. I will definitely seek out their help and recommend them to anyone looking for printing work to be done. We are extremely satisfied with the product Econoprint provided us.
I really enjoy working with Econoprint They have assisted us with many printing projects. Each time, the service is outstanding. We receive the jobs ahead of schedule and completed exactly as requested. The staff goes out of their way to make sure each customer is satisfied.
Exceptional quality, attention to detail and prompt delivery– these are a given with Econo. What sets them apart is an unmatched desire to do what's best for us. I have been fortunate to work with Christine for a number of years, and every project we complete - whether she's helping us brainstorm a new idea or tweaking our existing vision - is enhanced by her knowledge and skill. Without fail, Chris and Econo are the very first provider I recommend when someone inquiries about print vendors.
The Kenosha Public Museum, Dinosaur Discovery Museum and Civil War Museum have a long-standing partnership with Econoprint of Racine. Their staff is friendly, professional and customer-focused. The advice and counsel they provide help us to make effective quality and cost decisions. They meet deadlines and deliver in a timely fashion. The quality of their work is exemplary and they stand behind it. We are proud and grateful to partner with them.
Working with Econoprint has made my job so much easier. The fast response on requests and the ability of the entire Econoprint team to turn projects around quickly - and with quality - keeps us coming back. If we don't know how to execute a project, they show us our options and discuss the pros and cons of each one. Needless to say, we love working with them.
Their attention to detail and extreme dedication to service has always impressed me. I have had the pleasure of working with Econoprint numerous times for specialty print projects. I have found them to be extremely knowledgeable and always willing to offer up creative ideas and present alternate solutions. They are continually working to ensure affordable, high-quality and effective pieces. Econoprint is always going above and beyond for their clients, always providing superior customer service on every project.
We can always count on excellent customer service, prompt delivery and high quality at a fair price. I have the confidence of knowing that our job will get handled correctly and timely. The staff goes above and beyond what is expected. They always offer the best solution and their printing capabilities are outstanding! I highly recommend Econoprint and look forward to continuing our relationship for many years to come.